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Case Studies

Learn how some organizations are leveraging SnapStream's Enterprise TV Solutions:

 

Television Broadcasting

TV Station Airchecks and As-run Logs Made Easy: KHOU-TV, Houston’s CBS affiliate and a Belo TV station, reduced the use of VCRs and VHS tapes for its station airchecks, making them dramatically more convenient.

Radio Broadcasting

Kidd Kraddick in the Morning Rocks it with SnapStream: Kidd Kraddick and his team of producers use SnapStream Enterprise to integrate television into their nationally syndicated morning talk radio program, “Kidd Kraddick in the Morning”

 

Education

Training Tapes for the Fourth Estate: The Department of Journalism at Emerson College uses the SnapStream Enterprise TV Server to gain access to a constant stream of televised newscasts for classroom study.

Getting Television into the Classroom: A casestudy of Tri-Rivers Career Center, an academic and vocational education center.

City Government

Recording the City on the Bayou: The City of Houston Mayor's Office modernized an outdated TV capture system based on VHS-cassette tapes and recorders and streamlined their media awareness practices.

Analyzing Television to Stream-Line Communications Efforts: The City of Greensboro, the third largest city in North Carolina, records television to monitor and evaluate employee’s interviews in local news broadcasts.

Law Enforcement

Serving the Sheriff: The Harris County Sheriff's Office expanded their use of news media television broadcasts while reducing costs.

The City of Plano Upgrades Their Television Technology: Plano's Police Department uses the SnapStream TV Server to record and monitor televised newscasts for mentions of their city and police department.

 

 

Media Monitoring

20,000 VHS Tapes Under the Sea: Metro Monitor improved the efficiency of its media monitoring business by eliminating the physical storage and transport of VHS cassette tapes.

Public Relations

Making Cancer Center News: The M. D. Anderson Cancer Center's Public Affairs office was able to reduce its reliance on TV clip services, while improving their awareness of and ability to respond to media events.

Houston Rodeo Success Story: As a central part of its public relations effort, the Houston Livestock Show and Rodeo creates a daily DVD of media mentions. SnapStream has helped the Rodeo simplify and streamline this process.

Helping a PR Firm Create Buzz: With the SnapStream Enterprise TV Server, Kaplow improved their ability to take advantage of high-profile public relations opportunities for their clients.