About SnapStream TV Trends

Using SnapStream Servers, we record U.S. national TV (ABC, CBS, NBC, FOX, MSNBC and CNN) and make it so you can view trends.

SnapStream Servers are our day-job here at SnapStream! Think of a SnapStream Server as a cross-between a DVR (on steroids) and a search engine.

How are SnapStream Servers used? Imagine you're a major presidential campaign. You want to know in real-time, 24x7, what's being said about your candidate and about the competition. You want to be able to quickly collaborate around and respond to that television coverage.

Find a piece of TV coverage. Create a clip. E-mail that clip. Burn a DVD of that clip.

One way of looking at what we do: SnapStream brings some of the power of "new media" -- search, copy and paste, linkability -- to the "old media" of television.

Data is presented on a daily basis and is normalized to the number of hours of TV recorded on any given day.

Example: Given the information below:

	Amount of TV recorded	# mentions of the word "Republican"	Score
Friday	10 hours	20	20 * 10 / 10 = 20
Saturday	5 hours	10	10 * 10 / 5 = 20

So in this example, a graph of the word "Republican" would show points at the same level on Friday and Saturday... since the "score" for Friday and Saturday is the same, ie Friday: 20/10 = Saturday: 10/5.

Updates happen every half hour and a show's data is only added to TV Trends after it's completed (ie a show isn't added to TV Trends as it is being recorded).