SnapStream & Small Biz Insider Discuss the Power of Video Storytelling

Origin stories aren't just for superheroes and comic books. And we always love an opportunity to talk about how SnapStream went from a consumer DVR product to the news and media video workspace it is today.

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The City of Miami Police Department

Fostering Goodwill at the Miami Police Department

Thanks to SnapStream’s efficient TV search technology, the Public Information Office (PIO) at the Miami Police Department now spends a mere fraction of its day monitoring television, as opposed to half of it. With this newfound free time, Miami PD has been able to re-allocate its staff and resources towards meaningful community programs, like Teddy Bear Patrol. Just thinking about it makes us feel all warm and fuzzy.

The Challenge

When Napier Velazquez came on board as public relations specialist for the Miami Police Department in 2006, he expected to see cutting-edge technology in the Public Information Office. But what did he see? Four TiVos powering the department’s entire TV monitoring operation.

Prior to TiVo, VCRs ruled the process. The PIO recorded 20 hours of news per day across eight different local and national channels. Since VHS tapes were switched out three times a day, they stockpiled quickly and had to be stored off-site.

“You physically had to drive out to get something from the archive,” Velazquez said. “It was very inconvenient and difficult to manage.”

“Sitting there with a remote control in your hand in front of the little TVs was a nightmare,” Velazquez said.

Even once TiVo was introduced, the public information officers still had to conduct manual, minute-by-minute review of the footage, spending greater than four hours every day searching and archiving their media appearances and department mentions.

“Sitting there with a remote control in your hand in front of the little TVs was a nightmare,” Velazquez said.

Plus, it proved difficult to extract the desired content (i.e. make a clip) from TiVo, which could only retain a few days’ worth of news video anyway. The PIOs would have to routinely purge content onto DVDs to make room for incoming broadcasts, which only led to more pain points with TV archival and retrieval.

“We had to go chronologically to find the CD,” Velazquez said. “We had drawers of cassettes and tapes.”

The Solution

Miami PD wanted something that was the opposite of labor-intensive and tedious. With its turnkey nature and unparalleled TV search technology, SnapStream fit the bill. In March 2010, the PIO deployed a 10-channel SnapStream SD to manage all of its simultaneous recording jobs. They made the capital expenditure for technology improvement with JAG (Justice Assistance Grant) funding.

“It was incredibly user-friendly without opening a book or any instructions,” Velazquez said. “People are often intimidated by new software and this wasn’t the case.”

Now, the department can save important footage longer with the capacity to archive up to 3,000 hours of TV content on SnapStream’s RAID-5 storage, built for high data reliability and peak performance.

All of Miami PD’s public information officers can log into SnapStream from the Web interface.

Information that was once locked away inside tapes and CDs has now become digitally accessible and searchable. The ability to instantly pull up mentions of keywords like “Miami Police” and the names of the individual PIOs has been paramount to the department’s operational efficiency.

“A couple of words in the search engine and the results just pop up,” Velazquez said. “I can go directly to it. So when detectives say, I need this clip in 30 minutes for a meeting, it’s no problem.”

The Results

With more time on their hands and a solid grip on real-time news, Miami PD’s three sworn public information officers have enjoyed the bandwidth to perform their media-related duties, and then some.

The TV monitoring process, which previously took over four hours out of each officer’s day, now takes only a matter of minutes with SnapStream.

“The extra time allows for projects we couldn’t do before… like Teddy Bear Patrol,” Velazquez said.

“The extra time allows for projects we couldn’t do before, like putting out positive stories to the media, running public service campaigns and growing community projects,” Velazquez said.

As an example, Velazquez cites the Teddy Bear Patrol, a program which collects teddy bears and stuffed animals for officers to keep in their squad cars and hand out to children involved in domestic violence. Due to the increased involvement of the PIOs, awareness of the program has spread dramatically, generating warm reception and goodwill in the Miami community.

SnapStream has also helped slim the department’s budget, nixing DVD and CD costs by way of flash drives and e-mails.

What once was a dreaded chore for many of Miami PD’s public information officers, is no more.

“We love it,” Velazquez said. “I don’t know how other agencies currently do their recordings, but if they have the funding, they should absolutely use SnapStream.”

About the Miami Police Department

Formed in 1896, the Miami Police Department employs over 1,100 sworn officers and 300 civilians, providing law enforcement and criminal justice functions to the city of Miami. Miami is an internationally recognized tourist destination and business hub with an estimated daytime population of one million people. Reporting directly to the Chief of Police, the Public Information Office serves as the liaison between the Department and the members of the local, national and international media.

About SnapStream

Based out of Houston, SnapStream has been making TV recording and monitoring products for over a decade. Organizations at all levels of government such as The US Senate, State Assembly of New York, the City of Austin the Houston PD and several hundred more use SnapStream to keep track of TV mentions.

Learn more about SnapStream at www.snapstream.com/government-pio


Harris County Sheriff's Office

Serving the Sheriff

With SnapStream’s DVR technology, the Harris County Sheriff’s Office is able to more efficiently:

  • Pull news media broadcasts for investigative work
  • Eliminate the cost and hassle of an outside media monitoring agency
  • Monitor and manage how public information is broadcasted

The Challenge

The Harris County Sheriff’s Office (HCSO) Public Information Office previously contracted with an outside media monitoring agency to keep track of relevant news. If the HCSO needed to review a TV news story, even just a segment, a copy of the clip had to be purchased individually from the agency on a VHS cassette tape. These clips could be prohibitively expensive, and accordingly, the purposes for which the HCSO could justify ordering them were somewhat limited.

For example, during the investigation of a police-involved shooting, an apparent witness appeared on a number of local news programs with a constantly changing account. In order to determine whether the person had actually witnessed the event, or was repeating information from earlier news broadcasts, the HCSO needed to order segments from 33 different news programs. Their total bill for these clips was over $2,000. Along with other factors, the size of the bill for this service prompted HCSO to seek another solution.

The Solution

The HCSO’s Public Information Office wanted to reduce their reliance on TV clip services by finding a way to record and monitor television in-house. Until recently, most government offices addressed their needs for media monitoring with banks of VCRs and reusable VHS cassette tapes. However, the fast-moving nature of law enforcement required the HCSO to be able to capture TV on the fly and potentially store recordings for months.

Now, the HCSO uses a 10-tuner Snapstream Enterprise TV appliance to monitor Houston-area and national television news programs in-house. Regular news programs are set to be automatically recorded and saved on SnapStream’s turnkey DVR appliance. Over the HCSO’s LAN, staff members review the broadcasts and log any segments that mention the department, all from the convenience of their desktop PCs. These segments can be edited locally and then stored for future use. Officers and administrators can view recorded clips on networked PCs or on wall-mounted LCD displays in the PIO or the department’s conference room.

The Results

Through dramatically reduced cost and increased speed and convenience, SnapStream’s DVR technology not only streamlines existing uses of TV news clips, it also opens up possible uses that were previously prohibited by cost or time constraints. These uses include:

  • Statement VerificationAs in the example above, the HCSO can track statements made to the media by people involved in ongoing investigations.
  • Public Information ManagementIn media-sensitive bureaus such as Internal Affairs and Homicide, DVR technology can help officers manage and monitor information that is released to the public.
  • TrainingRecordings of TV news are useful in training officers in issues such as identity theft that receive heavy media coverage.
  • BriefingsA computer running the TV recording software in the HCSO conference room makes it easy for command staff to be briefed on TV news coverage of crime, emergencies or the HCSO itself.

The HCSO’s Snapstream Enterprise TV appliance provides more than three months’ worth of fault-tolerant storage, making it possible for the PIO to achieve near-total awareness of media coverage of the Sheriff’s Office. Furthermore, the appliance enables users to capture live television on demand, enabling the PIO to capture law enforcement events as they unfold in the media. These capabilities have become an important asset to the PIO’s vital responsibility of managing the HCSO’s relationship with the public whom they have sworn to serve and protect.

HCSO SnapStream Configuration

A DirecTV satellite signal is demodulated upstairs and distributed throughout the Sheriff’s Office via coaxial cable. The Snapstream Enterprise appliance resides in the server room and is administered by the HCSO in-house IT department. SnapStream is connected to the LAN, and any networked computer with Link software is able to stream live TV and stream or download previously recorded TV content. Users can save segments, which can then be edited or burned to DVD locally.

About the Harris County Sheriff’s Office

The Harris County Sheriff’s Office provides law enforcement and criminal justice functions to the city of Houston and unincorporated Harris County. These functions range from detective and patrol services to court bailiffs and criminal detention, employing more than 2,500 sworn officers. The HCSO also operates important education and training programs that contribute to crime awareness, drug abuse prevention and public safety. The HCSO is responsible for the third-largest county in the United States, and every day, nearly four million people depend on county officers to protect their lives and livelihoods.

About SnapStream

Based out of Houston, SnapStream has been making TV recording and monitoring products for over a decade. Organizations at all levels of government such as The US Senate, State Assembly of New York, the City of Austin the Houston PD and several hundred more use SnapStream to keep track of TV mentions.

Learn more about SnapStream at www.snapstream.com/government-pio


Stratatech

Stratatech automates TV recording and analysis with SnapStream

February 24 2009 by Lynne Burke

Stratatech is an IT and consulting company that offers analysis of television marketing efforts as one of their services. To do this, Stratatech provides clients with detailed reports that measure and evaluate on-air mentions versus cost for specific televised sporting events.

How Stratatech's service works: So let's say your company decided to sponsor a NASCAR event. Stratatech would record that televised event, then carefully listen to the recording of the program for mentions of your company's name, and finally tally up the number of media mentions. They would then compare the cost of sponsorship against the number of media mentions to evaluate whether the exposure received was worth the cost.

The Old Way: Stratatech was coordinating recording between 6 and 8 TV programs at once on cumbersome VCRs and VHS tapes and needed an easier way to schedule recordings.

“We would be recording anything from a NASCAR race, which can be multiple hours, to a two-hour basketball game throughout the day,” notes Fior Lostumbo, Sales Associate for Stratatech.

Some notes about the old, labor intensive VCR/VHS process at Stratatech:

  • Television programs were scheduled manually by VCR and recorded on VHS tapes
  • Once a program of interest was recorded, it then had to be manually reviewed by a human for mentions of their clients.
  • Mentions would be tallied up and manually entered to a separate system, which they had designed to analyze the media exposure versus the cost to the client.

They needed a better and faster way to monitor television.

The SnapStream Way: Stratatech’s growing clientele prompted them to look for a more efficient TV monitoring solution.

SnapStream delivered that solution, with the capacity to record up to eight channels at once, and enough storage for 2,300 hours of recordings. In addition, the SnapStream appliance allowed Stratatech to automatically search closed-captioning data for mentions of their clients, making the data collection process much simpler, more efficient and more accurate.

Fior Lostumbo explains, “Previously, we would have to sit and listen to audio for mentions of our clients. Now we simply just use the keyword search feature, saving us immense amounts of time.”

Some of the benefits that SnapStream has brought to Stratatech's media monitoring and analysis operation:

  • Automated Scheduling: Stratatech's 8-tuner SnapStream appliance gives them the ability to easily schedule and manage TV recordings and avoid conflict using a simple, easy-to-use interface.
  • Faster, Automated Search: With SnapStream’s search technology, Stratatech is able to quickly and accurately pinpoint media mentions with a simple keyword search.
  • Less Physical Space: Recording and archiving recordings digitally has eliminated banks of VHS tapes and VCRs.
  • Integration using SnapStream's powerful API: SnapStream’s powerful API (view the SnapStream Enterprise API) allowed Stratatech to integrate their in-house data collection system with TV data from the SnapStream appliance, eliminating the need to manually input data from one system to another.

The old set up of VCRs:

Lots of VHS tapes, too:

The SnapStream setup in the rack under the TV; Stratatech can now schedule, record and search TV straight from their desktop:


Sponsorship Science

Improving Marketing & Sponsorship Analysis

Sponsorship Science, a sponsorship research consultancy firm, uses SnapStream to:

  • Reliably record television feeds
  • Improve how they gather data from television
  • Expand the depth of sponsorship anaylsis for their clients
  • Integrate into their propriety analysis software

The Challenge

Sponsorship Science specializes in the complex environment of sports sponsorship – performing comprehensive analysis of multiple forms of media, including television.

Before integrating SnapStream, Sponsorship Science had built their own TV recording system which faced technical challenges, such as:

  • Files that were difficult to manage and sort
  • Recordings in .wmv format, subpar video quality
  • Unreliable recording hardware

Their system’s inefficiencies impacted Sponsorship Science’s ability to gather data from TV and provide a thorough analysis for their clients. Sponsorship Science needed a solution that was reliable, easy to manage, and scalable.

The Solution

Sponsorship Science deployed a multi-channel SnapStream to stream and record channels 24/7. Like a DVR, SnapStream’s recording schedule could be pre­set to capture primary events or adjusted on the fly to capture hard­-to-track secondary broadcasts.

SnapStream’s ability to record multiple channels concurrently, regardless of video format, has given analysts a broader range of TV content to include in their analysis

The Results

SnapStream’s powerful television recording provides Sponsorship Science a reliable way to include live and archived television broadcasts in their analysis, and has improved effeciency in the following areas:

  • File Management: Analysts no longer have to sift through choppy four­-minute blocks of video. SnapStream makes it easier to find and analyze the broadcast’s content.
  • Digital Archiving: Analysts are able to review and include months of archived + current content in their research and offer detailed data to their clients.
  • Reliable Recording Hardware: With hot spare hard drives and power supplies that are both redundant and load­ balancing, SnapStream is a true enterprise-grade server that is custom built to withstand the rigors of 24/7 recording.
  • Flexible API: Sponsorship Science created a seamless workflow from SnapStream into their custom analysis software, ensuring easy adoption amongst analyst.

Sponsorship Science has seen a notable ROI and plans to add additional SnapStream tuners to their workflow.

About Sponsorship Science

Sponsorship Science leverages their strategic marketing expertise and deep analytics capabilities to maximize the impact of sponsorship. Sponsorship Science serves both sports properties and sponsoring corporations, assisting companies to develop new sponsorship opportunities, as well as optimize and enhance existing ones. They are not only a catalyst for making smarter sponsorship and activation choices, but are uniquely positioned to help clients understand the true impact of their investment.

About SnapStream

Based out of Houston, SnapStream has been making TV recording and analysis products for over a decade.

Apart from sponsorship research organizations, news research organizations like Pew Research, Media Research Center, Journalism schools like Emerson and Syracuse, internal research teams at NBC, ABC TV groups and hedge funds use SnapStream to record massive amounts of TV and then search through it all using closed captions and meta data.

SnapStream is also used by hundreds of others include The Daily Show, the US Senate, New York Times and Buzzfeed


Jacksonville Jaguars

Jacksonville Jaguars create hard-hitting GIFs for Twitter using SnapStream Social TV tool

November 03 2015 by Joel

Houston, Texas, Nov. 3, 2015 ­- The NFL’s Jacksonville Jaguars have chosen SnapStream to power its new social media initiative to create and share GIFs with its more than 230,000 @Jaguars Twitter followers. SnapStream was selected for its ability to quickly and easily create GIFs and clips from live TV and post them directly to Twitter in seconds.

The Jaguars are also using SnapStream’s TV recording and archiving capabilities, and will have the ability to track mentions of players’ names on TV.

“This season we have a major initiative to use animated GIFs as part of our social content plan, but we needed a tool that would allow us to capture and convert video clips,” said Chris Burdett, Senior Digital Media Manager of the Jacksonville Jaguars. “SnapStream’s ability to create GIFs quickly is exactly what we need. With SnapStream, we can get a video or GIF from TV to Twitter and Facebook in 19 seconds. Before implementing SnapStream, it took 45 minutes.”

Launched in 2007 as a DVR for business, SnapStream enables organizations to record and store thousands of hours of TV content, watch TV recordings from a PC or Mac, and search TV content like Google lets you search the internet. Earlier this year, SnapStream launched Social TV tools, which make it easy to share live TV content on Twitter and Facebook in the form of video clips, GIFs and images. SnapStream’s social tools also provide a unique way to engage with fans in real time by only showing tweets that are relevant to the specific show they are watching.

“SnapStream exceeded our expectations by doing more than simply create GIFs,” Burdett said. “Our PR team can track any time the team or players are mentioned on TV. Our digital media team will be able to tag key moments in the game on live TV, so they can easily go back and find them later.”

“TV clips and GIFs are becoming a staple on social media. If you aren’t the fastest at getting a GIF or TV clip to Twitter or Facebook, someone else is going to beat you to it. Being the first to post a ‘must­see TV moment’ can improve social reach and engagement,” said Rakesh Agrawal, CEO and Founder of SnapStream. “I’m excited that SnapStream is going to be a part of the Jacksonville Jaguars’ team. They are a fast-moving, hard-hitting team, and with our technology, their social team is going to be able to move faster and hit harder on Twitter and Facebook.”

The Jacksonville Jaguars join a host of successful shows, networks and government organizations, including “Last Week Tonight with John Oliver,” “The Daily Show,” MLB Network, and the U.S. Senate, that use SnapStream for clipping TV, content repurposing and video archival.

To learn more about SnapStream’s Social TV features, TV search or recording capabilities, visit www.snapstream.com or send your inquiries to [email protected].

Press Contact:
Brad Hem
The Dialog Lab for SnapStream
[email protected]
(281) 543-0669


Louisiana State University

Make the Most of Posting Constraints in College Athletics: Tips from LSU Athletics’ Todd Politz

July 22 2019 by Tina Nazerian

It’s not enough to post a video clip directing fans to a livestream


If you’re part of the digital media team for the athletics department at a college or university, it’s likely that you’re working with restrictions—your conference probably has an agreement with a television rights holder (such as ESPN) that limits how many videos can go on social media feeds while a game is live. And if you work in pro sports, you know that some leagues have their own posting rules.

Todd Politz regularly navigates those types of restrictions. As the director of digital media at Louisiana State University Athletics, he oversees best practices for all of the social media accounts for the school’s 21 varsity teams.

For each of those sports, there are one or two individuals who actually make the social media posts, as well as multiple others (such as photographers, videographers, and secondary communications assistants who are clipping from SnapStream) who contribute to content during a live event.

Throughout his 20 years at LSU Athletics, Politz has seen social media change how fans engage with their favorite college sports teams. He’s also mastered how to smartly work within the social media restrictions LSU Athletics faces as part of the Southeastern Conference’s agreement with ESPN so he can create genuine connections between fans and the LSU Tigers and Lady Tigers.

Here are his top tips on how you can do the same for your college or university’s athletics department to drive your fandom.

 

Use Video Clips to Drive Fans to the Livestream

 

A Twitter post with a video clip of an LSU Baseball game and a link to the livestream.

Specifically, ESPN dictates that the Southeastern Conference schools in its agreement can only post 10 videos and GIFs per live game for each sport, with the exception of football and men’s basketball, for which schools can’t put any videos or GIFs directly to their social media accounts during the live event window.

Politz notes that he and his team do their best to promote ESPN’s livestreams of their events. Typically, they’ll include a link to the livestream on WatchESPN (or the platform the game is being played on) when they post to Twitter, Facebook, and Instagram.

And although some sports at LSU can’t be streamed live, Politz says “there are certain allowances ESPN makes to let us use clips from a game that is going on as part of our social media strategy.”

Politz often uses SnapStream to clip parts of a live game and put those clips on different social platforms to drive fans “to either the livestream or the fact that an event is going on.”

 

todd-blog-infographic (1)

A look at the social media universe of LSU Athletics.

 

Be Selective About the Clips You Post

A video clip LSU Baseball posted on its Twitter account during a a game. 

Politz notes the importance of being selective about the clips you post. Just because you can post 10 videos per live game for some sports doesn’t mean you should. He brings up LSU baseball as an example.

“It’s rare that we will have 10 really strong moments in a game,” he explains. “Of course, we’re trying to not dilute our feed with every strikeout.”

He and his team look for moments that they think fans will appreciate, such as home runs, touchdowns, and other game-changing plays that put an LSU Athletics team in the lead.

 

Be the First to Get your Game Clip out There

 

LSU was the first to post this video clip (ahead of other organizations). 

Politz says that he and his team can put out a clip of a memorable moment within 45, 60 seconds of it happening and engage fans. 

“By the time they’re finished cheering and enjoying it with their friends, we can have it where they can relive it on social media.” 

However, he stresses that getting the clip out quickly isn’t enough. You have to be the first to post the clip. Timeliness matters.

“If you get your video out there first, you’re probably going to have the best opportunity for it to go viral,” he says.

 

Use GIFs to Turn Small Moments into Big Ones

An example of a GIF on LSU Football’s Twitter account.

Capturing and posting the “little things” that happen during a game can be extremely impactful.

“You can have a small moment that we create a GIF out of that is very ordinary,” Politz says. “However, it ends up having a big impact.”

He brings up a hypothetical example. If LSU’s baseball players stack hats on top of one of their teammates in the dugout, it would be great to create a GIF out of that moment.

“They stack 30 hats on top of each other, and you make a very quick GIF out of that to talk about baseball traditions or superstitions or things like that and use it not necessarily right after it happens, but later on, to talk about [it] being…. time to rally,” Politz says. “You can use something like that to re-engage what was a great moment from a previous rally into today’s game.”

And sometimes, certain moments that happen in a game can go on to define a narrative amongst fans, like the “rally possum” baseball game LSU played against the University of Arkansas in 2016. LSU was losing when suddenly, a baby possum ran onto the field. After LSU facilities staff captured the possum, LSU ended up winning the game. In fact, they won 12 out of their next 14 games.

“It’s still referenced when our team is behind,” Politz notes.

He says he and his team use SnapStream to create GIFs as much as they use it to create video clips. One benefit of GIFs?

“You can hold onto those moments that will be instantly recognizable to your fanbase, but you can use them two, three years later, and they still resonate.”


At SnapStream, we make video social, whether it’s from TV or an in-stadium feed. We’re what LSU Athletics and other college athletics and pro sports teams use to grow their fandoms by instantly capturing, creating, and sharing high-quality video clips, GIFs, and images to a variety of social media platforms, including Twitter, Facebook, and Instagram.


SportsNet New York

How SportsNet New York Simplified and Accelerated its TV Clipping Process with SnapStream

Abstract

SportsNet New York implemented SnapStream to empower everyone at the company to find TV clips quickly and easily without special technological expertise. With SnapStream in place, all recorded content is searchable and can be accessed from any workstation. SnapStream is considered a “game changer” and “one of the best tech investments ever made” at SNY

The Challenge

As a regional sports network, SportsNet New York is the television home of the New York Mets and New York Jets and airs a variety of sporting events and commentary shows throughout the week.

As a video content company, SNY needed a fast and easy way to record their own channel and other relevant content, search efficiently, find clips and share them with various stakeholders such as network executives, advertisers and on-air talent.

The process of finding the right clips was extremely time consuming. SNY used a Mediaproxy server to record all its content, but that video quality was low and the content wasn’t easily searchable. Employees had to spend hours reviewing various shows to find the right moments for clips. Then, in order to share it, they had to use their AVID NewsCutter program to create high-resolution clips, edit them and export them. It was a cumbersome process that SNY IT Director Gil Santana called “out-of-this-world bonkers.” Only a few people knew how to do it. Employees from the C-suite, sales, marketing, the newsroom and production that needed clips leaned on the small group of editors and media managers to provide the content, which created more work for them. When guests came on a show and wanted a clip of themselves, the archivist had to take time away from his day-to-day tasks to create them.

“Our previous workflow for creating clips was out-of-the-world bonkers” - Gil Santana (IT Director)

The Solution

In 2015, The Systems Group (now part of Diversified) encouraged Santana to look at SnapStream as way to improve this workflow. After reading about how The Daily Show uses SnapStream and seeing a demo of the product, the decision to purchase was relatively easy because the benefits were so obvious.

In late 2015 SNY installed a four-channel 20 TB SnapStream Enterprise server. The system is fed from the in-house custom QAM feed and recordings are made as MPEG-2 and then transcoded to H.264.

Users at SNY have access to SnapStream on their workstations (PC or Mac) and on their mobile devices. SnapStream works natively in any browser and on all types of devices making access a breeze. Additionally eight SnapStream TV Set-Top Boxes were deployed in large conference rooms and in the offices of the C-suite so executives can even access SnapStream on large TVs.

The Result

SNY has been using SnapStream since 2015, and the company has saved hundreds of hours of time. With SnapStream, SNY has been able to:

Create a searchable database of the network’s video content.

More than 18 months’ of SNY content is now stored on its SnapStream, and new video is added every day. More than half of the company’s 130 employees use SnapStream on a daily basis, and SnapStream’s Search capability has made it extremely easy to find the clips they need instantly.

Empower any employee to quickly create and share video clips.

Instead of a few specially trained editors being able to create video clips, now anyone can do it – and in a few seconds instead of hours. Ad sales can pull clips of every mention of various advertisers so those clients can see their investments at work. Directors can review and share feedback on content with the producers. On-air talent can look back at their work on a regular basis. Producers can provide courtesy clips for celebrity guests. Management can analyze content for mistakes, grammatical errors or other issues. The digital marketing team can pull clips for social media posts or the company website.

Clipping tools available on any device, even mobile.

Adding to the speed and convenience is SnapStream’s mobile capability, which enables users to search for content, create clips and send them directly from their mobile phones or tablets. In the past, they would have had to call someone at a physical PC, have them find the file in the NewsCutter program, upload it to a file-sharing site, create a link and then share it with the recipient. Now they can simply create the clip and share it from SnapStream. “That’s powerful,” Santana said.

“Our CEO calls it one of the best investments we’ve ever made… It was a definite game-changer for us. It’s a must-have tool for any company in the video content creation sphere.” 

The SportsNet New York studio

About SportsNet New York

SNY is the official television home of the New York Mets, Jets and all things New York sports. SNY features unparalleled, exclusive access to the New York Mets with more than 130 live telecasts each season as well as other Emmy Award winning Mets entertainment programming. As the official TV home of the New York Jets, SNY delivers more than 300 hours of exclusive year-round content devoted to Gang Green. SNY is also the official TV home of the UConn Huskies Men's and Women's basketball programs, televising over 450 hours of UConn programming annually, including more than 20 live games. As New York's leader in local sports TV coverage, SNY delivers the most comprehensive access to all of the Tri-State area's professional and collegiate sports teams through five nightly sports and entertainment programs from SNY's street-level studio in the heart of Manhattan. SNY's programming roster also includes classic sports programming, critically acclaimed original entertainment shows, and exclusive interview and magazine programs. Founded by Sterling Entertainment Enterprises, Time Warner and Comcast, SNY is available to viewers throughout New York, Connecticut, New Jersey, and northeastern Pennsylvania, and nationally on DIRECTV, Verizon FiOS, Comcast Cable, and AT&T U-Verse.

About SnapStream

Based out of Houston, SnapStream has been making broadcast TV recording, search and distribution products for over a decade. SnapStream’s diverse list of several hundred customers include: almost all the talk shows like The Daily Show with Trevor Noah, Last Week Tonight with John Oliver, and the Late Show with Stephen Colbert; TV networks such as CBS, NBC, Golf Channel, MLB TV and others; News/Entertainment brands such as Buzzfeed, Politico, New York Times, The Wall Street Journal, Vice, VOX, Slate, Huffpost; Sports leagues and teams such as several NFL, NHL, MLS teams, The PGA Tour, Major League Soccer, The LPGA, NASCAR, WWE;  the US Senate; the Library Of Congress; and many others. Learn more about SnapStream at www.snapstream.com


Keyboard Shortcuts for Clipping and Watching TV

SnapStream makes it easy to quickly grab a segment from live or recorded TV. While you can easily click on the captions or on the SnapStream progress bar to jump to a point in the recording, we wanted to provide our power-users with an even quicker method to effortlessly review a recording and create clips. 

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