Sponsorship Science, a sponsorship research consultancy firm, uses SnapStream to:
Sponsorship Science specializes in the complex environment of sports sponsorship - performing comprehensive analysis of multiple forms of media, including television.
Before integrating SnapStream, Sponsorship Science had built their own TV recording system which faced technical challenges, such as:
Their system’s inefficiencies impacted Sponsorship Science’s ability to gather data from TV and provide a thorough analysis for their clients. Sponsorship Science needed a solution that was reliable, easy to manage, and scalable.
Sponsorship Science deployed a multi-channel SnapStream to stream and record channels 24/7. Like a DVR, SnapStream’s recording schedule could be preset to capture primary events or adjusted on the fly to capture hard-to-track secondary broadcasts.
SnapStream’s ability to record multiple channels concurrently, regardless of video format, has given analysts a broader range of TV content to include in their analysis
SnapStream’s powerful television recording provides Sponsorship Science a reliable way to include live and archived television broadcasts in their analysis, and has improved effeciency in the following areas:
Sponsorship Science has seen a notable ROI and plans to add additional SnapStream tuners to their workflow.
Sponsorship Science leverages their strategic marketing expertise and deep analytics capabilities to maximize the impact of sponsorship. Sponsorship Science serves both sports properties and sponsoring corporations, assisting companies to develop new sponsorship opportunities, as well as optimize and enhance existing ones. They are not only a catalyst for making smarter sponsorship and activation choices, but are uniquely positioned to help clients understand the true impact of their investment.
Based out of Houston, SnapStream has been making TV recording and analysis products for over a decade.
Apart from sponsorship research organizations, news research organizations like Pew Research, Media Research Center, Journalism schools like Emerson and Syracuse, internal research teams at NBC, ABC TV groups and hedge funds use SnapStream to record massive amounts of TV and then search through it all using closed captions and meta data.
SnapStream is also used by hundreds of others include The Daily Show, the US Senate, New York Times and Buzzfeed