Welcome to Snapcademy!

Today, we are launching Snapcademy: a snackable series of bite-sized learnings showcasing how to fully utilize SnapStream's blazing-fast, online video workspace. Check out the first Clip Tip: "Clip Controls" below and start snapping like a pro!

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SnapStream Search Spotlight - June 2021

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Each customer uses our news media video workspace in their own way, but it's always easy to see when trending moments command universal attention. As usual, June 2021 was packed with big news stories and our customers were all over them. Content producers were relentless in their quest to curate powerful video moments.

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Feature Friday: Pete Hollmer

Wassup y'all? Here at SnapStream, our people are everything and we like to show them off. This week, we'd like to introduce you to our engineering ringmaster, Pete:

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Skewed News: How Source Bias Affects Online News Engagement

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“Spiderman’s the best!”

“Nope. Batman is.”

“D.C. Comics are lame. I’m Team Marvel all day!”

People love their opinions and often make their consumption choices in direct correlation. Superhero arguments aside, the reality is sources play a huge role in the acceptance of their content. Whether it’s The New York Times versus The Wall Street Journal, CNN versus Fox News, or Marvel versus D.C., Americans are highly-opinionated, picky, and skeptical about the information they ingest, especially depending on where they get it. Good luck convincing Uncle Earl at the barbecue that your favorite news blog is better than his trusty channel-of-choice.

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How a News Media Video Workspace Can Unite Remote-First Teams

shutterstock_1563971233Remember when we all thought we would work from home for no more than two or three weeks? Ah, memories of a simpler time.

Now that two weeks has turned into more than 60 for many of us, organizations of all kinds are making the switch to hybrid or fully remote work arrangements. For those of us in news and media, we need a lot more than Zoom to work efficiently and effectively in this new world.

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SnapStream Search Stats - May 2021

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Each customer uses our news media video workspace in their own way, but it's always easy to see when major moments get everyone's attention. And May 2021 was chock full of big news stories -- you know, just like every other month before it in recent memory.

We're back at it this month looking at the top search topics in May. From May 1 through May 27, SnapStream users ran 32,240 search queries. Below are some of the hottest search topics of the month.

Restaurants and minimum wage - several restaurants complained of worker shortages as COVID restrictions lifted. For many chains, this brought to a head a years-long battle over wages in the restaurant industry, with some - including Chipotle and McDonald's - ultimately announcing wage increases that are likely to force others in the space to follow suit.

Asian Americans - in addition to May being Asian/Pacific American Heritage Month,  signed the bipartisan-supported COVID-19 Hate Crimes Act into law. The legislation comes in the wake of increased violence toward Asian Americans throughout the pandemic.

January 6 - Guys - did something happen on January 6 this year? Guess we'll find out, maybe. The date of the insurrection was back on everyone's radars as the House passed a bill to investigate the attack on the Capitol.

 

 

 

Cheney and Marjorie - raise your hand if you'd thought much about Liz Cheney or Marjorie Taylor Greene prior to 2021. Yeah...us either.

Both made headlines in May, with Rep. Cheney in the spotlight for being ousted from her House leadership post by fellow GOP members. Her transgression? Refusing to perpetuate the false idea that the presidential election was rigged.

At the other end of the GOP spectrum was Rep. Greene, who continues to snag the spotlight with her fringe viewpoints. Just when we thought her statement about Jewish space lasers was peak MTG, she one-upped herself this month, making waves by comparing House floor mask mandates to the Holocaust.

 

The news is WILD, y'all.

Other big searches this month included:

  • Critical race theory - several states have recently introduced bills that would prohibit critical race theory from being taught in public schools. And House Republicans introduced a bill that would ban diversity training for federal employees and the military.
  • Gaza and Israel - a ceasefire came after 11 days of fighting and more than 240 casualties. This decades-old conflict is far from over and has precipitated demonstrations and protests around the globe.
  • Cyber ninjas - the folks leading the charge auditing the November 2020 election results in Arizona.
  • NFL Draft - Clemson QB Trevor Lawrence is headed to Jacksonville in hopes of helping the Jaguars do better than 1-15 this season.
  • Bill Gates - Bill and Melinda Gates announced their divorce after 27 years of marriage. Think we will see either of them on Tinder at some point?
  • Zoom dysmorphia - apparently seeing yourself in the corner of video calls all day can create a skewed self-image. Lucky for us, we were already pretty skewed to begin with.

Can't wait to see what captures everyone's attention next month!

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SnapStream Search Stats - April 2021

April Search TermsBecause every SnapStream customer creates their own curated searchable video archive, we find that search trends can be as unique as the organizations we serve. Yet it’s always easy to see the biggest moments each month, because they get all our users searching.

This month, from April 1 through April 28, SnapStream users ran 38,956 search queries. Below are some of the hottest search topics of the month.

Fauci, India, and Vaccines -  SnapStream users are still searching for COVID-related terms, as the pandemic enters a new phase. Dr. Fauci appeared in more than 440 searches in April, as new COVID guidance emerged and vaccine availability ramped up. Searches for India rose sharply in the second half of the month as the country faces a heavy surge and new variants.

 

George Floyd - various search terms focused on George Floyd, Minneapolis Police, and Derek Chauvin were prevalent this month as the Chauvin trial resulted in guilty verdicts on all counts.

 

Oscars - searches for The Oscars/The Academy Awards topped more than 300. It was exciting to see The Oscars come back this year. An incredible list of winners. Thank yous to parents for procreating. And Glenn Close doing Da Butt. It was a weird, wild event.

 

Other big searches this month included:

  • Georgia & Stacey Abrams - many searches focused on the new Georgia voting law and restrictions around providing water to voters waiting in line
  • Matt Gaetz - the term Venmo was often attached to these searches
  • DMX - Ruff Ryder's Anthem will always be our favorite
  • Marijuana & weed - it was 4/20, after all
  • Biden (both Joe and Hunter) - infrastructure was also a hot term as the President shared his $4 Trillion economic plan
  • Amazon - related to the union vote in Alabama

We are excited to see what the next month of searches will bring.

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