Customer Spotlight – Media Matters for America

In our Customer Spotlight series, we highlight SnapStream customers and the important work they are doing.

With the world at our fingertips, it’s more important than ever to know what news you can trust. Launched in May 2004, D.C. based Media Matters for America is dedicated to stopping the spread of misinformation in the U.S. media. In order to monitor, analyze, and correct conservative misinformation,  MMFA produces both rapid-response pieces and long-form, analytics-based research.

It’s imperative for the MMFA team to be able to effectively monitor, analyze and quickly report on media bias. By recording and monitoring a gamut of TV channels using SnapStream, Media Matters can live tweet and point out disinformation or misleading news (through a host of popular Twitter accounts), quickly reaching their nearly half a million followers on @MMFA twitter account and even more through the Twitter accounts of staff members. For longer form articles, the transcriptions generated by SnapStream provide a basis for analysis.

Here are some examples of the type of content MMFA produces.

A rapid-response video tweet

 

MMFA 2

A longer form research study using analytics from SnapStream

 

We are proud of the work that MMFA is doing bringing accountability to media and look forward to continuing to support them in their mission.