Improving Marketing & Sponsorship Analysis

Sponsorship Science, a sponsorship research consultancy firm, uses SnapStream to:

  • Reliably record television feeds
  • Improve how they gather data from television
  • Expand the depth of sponsorship anaylsis for their clients
  • Integrate into their propriety analysis software

The Challenge

Sponsorship Science specializes in the complex environment of sports sponsorship – performing comprehensive analysis of multiple forms of media, including television.

Before integrating SnapStream, Sponsorship Science had built their own TV recording system which faced technical challenges, such as:

  • Files that were difficult to manage and sort
  • Recordings in .wmv format, subpar video quality
  • Unreliable recording hardware

Their system’s inefficiencies impacted Sponsorship Science’s ability to gather data from TV and provide a thorough analysis for their clients. Sponsorship Science needed a solution that was reliable, easy to manage, and scalable.

The Solution

Sponsorship Science deployed a multi-channel SnapStream to stream and record channels 24/7. Like a DVR, SnapStream’s recording schedule could be pre­set to capture primary events or adjusted on the fly to capture hard­-to-track secondary broadcasts.

SnapStream’s ability to record multiple channels concurrently, regardless of video format, has given analysts a broader range of TV content to include in their analysis

The Results

SnapStream’s powerful television recording provides Sponsorship Science a reliable way to include live and archived television broadcasts in their analysis, and has improved effeciency in the following areas:

  • File Management: Analysts no longer have to sift through choppy four­-minute blocks of video. SnapStream makes it easier to find and analyze the broadcast’s content.
  • Digital Archiving: Analysts are able to review and include months of archived + current content in their research and offer detailed data to their clients.
  • Reliable Recording Hardware: With hot spare hard drives and power supplies that are both redundant and load­ balancing, SnapStream is a true enterprise-grade server that is custom built to withstand the rigors of 24/7 recording.
  • Flexible API: Sponsorship Science created a seamless workflow from SnapStream into their custom analysis software, ensuring easy adoption amongst analyst.

Sponsorship Science has seen a notable ROI and plans to add additional SnapStream tuners to their workflow.

About Sponsorship Science

Sponsorship Science leverages their strategic marketing expertise and deep analytics capabilities to maximize the impact of sponsorship. Sponsorship Science serves both sports properties and sponsoring corporations, assisting companies to develop new sponsorship opportunities, as well as optimize and enhance existing ones. They are not only a catalyst for making smarter sponsorship and activation choices, but are uniquely positioned to help clients understand the true impact of their investment.

About SnapStream

Based out of Houston, SnapStream has been making TV recording and analysis products for over a decade.

Apart from sponsorship research organizations, news research organizations like Pew Research, Media Research Center, Journalism schools like Emerson and Syracuse, internal research teams at NBC, ABC TV groups and hedge funds use SnapStream to record massive amounts of TV and then search through it all using closed captions and meta data.

SnapStream is also used by hundreds of others include The Daily Show, the US Senate, New York Times and Buzzfeed