Using SnapStream to study children’s television

One field where SnapStream’s TV search technology is having an impact is broadcast television research in the field of journalism. Rather than manually transcribing TV broadcasts for the purposes of content analysis, researchers are using SnapStream to automatically retrieve full transcripts for TV shows.

We recently heard from one such customer, Dr. Nancy Jennings from the University of Cincinatti. Broadly, Dr. Jennings’ research has focused on children and the media (this article talks more about Dr. Jennings’ research background). Dr. Jennings’ current research, for which she is using SnapStream, seeks to inform the development of television and online media that increases in literacy young children:

“I’m very pleased with the SnapStream server. I have used it thus far to record Saturday and Sunday morning children’s shows for the entire month of October on 8 different channels simultaneously. I’m just beginning to get through that data, so I don’t have any findings yet. But it was such a pleasure using the server compared to how I was doing it before…literally having 8 different VCRs taping different shows on different machines, then having to digitize them after that. I also recorded 2 of 3 presidential debates and the vice-presidential debate on the SnapStream on several different stations at once. I’m curious to look at the commentary of the debates by the different stations, and now I can code it by time stamp as well. It has also helped me with some experimental studies of educational television that I’m doing. Through use of the SnapStream server, I was able to record programming on HBOFamily called Happily Ever After which has inspired a new line of research with a PBS Ready-To-Learn program called Super Why. Also, the transcription function is phenomenal! I’m sure that would come in handy with content analysis of language use. I’m hoping I may use that with another study on another PBS Ready-To-Learn program called MarthaSpeaks.”