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Clips from the War Room
Media Monitoring & Rapid Response in the 2024 Election
Live webinar event • May 15, 2024
Introduction
Welcome and moderation by Rakesh Agrawal, CEO and Founder
Opening remarks by Brian Stelter, journalist, media critic, TV producer, and SnapStream brand ambassador
Panel discussion
Aaron Rupar, Publisher, Public Notice Newsletter
Curtis Houck, Managing Editor, Newsbusters, Media Research Center
Murphy Burke, Associate Director of Digital Engagement, Digital Advocacy, Center for American Progress
Top moments from the event
SnapStream in Sixteen Seconds
Rakesh Agrawal: "We help our customers harness the power of moments…we are how a lot of organizations take long videos and find the moments that matter within those videos, and then publish those moments to their audiences."
Viral moments: "That's real power"
Brian Stelter: "Being able to clip and share, being able to make a moment last, being able to reach 10 or 20, or 50 million people with a video clip that you've perfectly condensed… that's real power."
What makes a good clip?
Aaron Rupar: "You kind of get almost an eye for what is going to pop. What's going to be viral. It's kind of … 'What makes for a good clip?' … and that can be more of an art than a science."
Measuring the media: qualitative & quantitative
Curtis Houck: "We like to measure the media from a conservative perspective in two different ways: qualitative and quantitative… We are able to do that because of the live close captioning."
Clipping in real-time to respond rapidly to news events
Murphy Burke: "I was very excited to learn how SnapStream could make it that we were wrapping up a live clipping operation about realtime to when a speech was ending."
How do you … know what to cover?
Aaron Rupar: "I'm in the habit every morning of going to the C-SPAN homepage and just looking at their daily schedule of political events."
Capturing live streams into SnapStream
Curtis Houck: "My boss … testified last week before the House Energy and Commerce Committee… That … was not carried on regular C-SPAN, so we were able to find the YouTube / live stream of the committee hearing [and we're] usually able to upload that to SnapStream and carry it live or upload it after the fact.
Live clipping as a team sport
Murphy Burke: "We will have a couple of different people, if it's a big event, like a debate or the State of the Union. A lot of that is dividing up the different segments that go into clipping. So one person is just getting the clip and another person is working on writing the copy or getting that into its final form is a Tweet… Dividing up works pretty well with this integrated SnapStream workflow."
Competition for getting the first clip
Aaron Rupar: "The person who probably works in closest proximity to me is Acyn, because we end up clipping all the same event… He and I, you know, sometimes we were even DM'ing on the side and we know that we're watching the same event. And so there is kind of a little bit of a race because you know you get that clip up even 30 seconds later, and if it's a good clip, the person who has it up first is probably going to be the one that really gains traction.
Be unique… not just fast
Curtris Houck: "There's a multiple different ways to go about sharing clips. You can do a direct quote. You can have paraphrasing. You can have your, I guess, more partisan analysis … and [when] we all kind of discuss the same sort of thing, it's really about what unique trait can you bring to the table? In addition, speed is just one of them."
Threads + Instagram give progressives a bridge to reach apolitical citizens
Murphy Burke: "We view both platforms as a good place to message to the messengers, so talking to people who are politically engaged and giving them information and content that they can share with people… in their network that they know personally, that may not be politically engaged. Threads have been pretty successful because that's a place that's pretty dominated by progressives right now… from there, those folks are taking what they're getting on Threads and sharing it to Instagram where you get that more apolitical audience."
Watch the full recording
About SnapStream
On a mission of moments
Moments matter. They are at the heart of every story. This is why we have made it our mission to help organizations create better narratives, grow their influence, dive deeper with their audiences, and make a real difference in the world.
SnapStream is the premier live video clipping product that helps organizations harness the power of moments.
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